Tag Archives: target market

The Power of Speaking To Elevate Your Business

One of the fastest ways for professional service providers,coaches and consultants to build their businesses is by delivering presentations to their target audience on a topic of their specific expertise. In my capacity as Managing Partner in the Duct Tape Coaching LLC, … Continue reading

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Understanding Why Strategy Needs To Come Before Tactics

One of the greatest areas for confusion for business owners is understanding that there are actually two types of marketing . . .  strategic and tactical, what the difference between these two types of marketing is and what type of … Continue reading

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Your Difference Needs To Be Valued & Useful

One of the war cries that business owners hear over and over from marketers is the need to adopt a differentiation strategy as one of the most critical things that they can do in order to have an advantage over … Continue reading

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