Tag Archives: Purpose of marketing

Again, What is The Purpose of Marketing?

You’re doing all the things your supposed to do to position your company in the marketplace . . . . e-mail marketing, direct response marketing, engaging in social media, publishing your newsletter and on it goes. But, have you ever … Continue reading

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How Do You Build Trust?

I believe the purpose of marketing for business owners should be to build awareness,¬†credibility and trust. Although all three are important, the one that in my opinion is the game-changer and critical to developing a great business is building TRUST. … Continue reading

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