Besides being paid for their working knowledge and expertise, business coaches and consultants alike are rewarded for their objective guidance. But who would provide the expert advice for the consultant herself? Another consultant or coach, the answer is. Joe Costantino is my invaluable business and marketing master. Although an ocean, literally, and 6-hour time zone difference divides us, he grants me the much needed “helicopter view” on a regular basis. I’m truly grateful for this and his friendship as well.
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Direct mail is still a very powerful method to grow your business when implemented correctly. But, just like every other tactic on the planet, the success of your direct mail campaign(s) is largely determined by the work or the strategy … Continue reading