Tag Archives: credibility

Again, What is The Purpose of Marketing?

You’re doing all the things your supposed to do to position your company in the marketplace . . . . e-mail marketing, direct response marketing, engaging in social media, publishing your newsletter and on it goes. But, have you ever … Continue reading

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Does Social Media Really Make You More Social?

Has Social Media helped you better communicate your value to your target market, or increased your awareness, credibility and trust to the people you would like to engage with or at the very least allowed you to become ‘more social’? … Continue reading

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The Power of Speaking To Elevate Your Business

One of the fastest ways for professional service providers,coaches and consultants to build their businesses is by delivering presentations to their target audience on a topic of their specific expertise. In my capacity as Managing Partner in the Duct Tape Coaching LLC, … Continue reading

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How Do You Build Trust?

I believe the purpose of marketing for business owners should be to build awareness, credibility and trust. Although all three are important, the one that in my opinion is the game-changer and critical to developing a great business is building TRUST. … Continue reading

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