One to One Consulting Programs

Consulting Programs

All programs are customized and designed to meet the specific requirements of your business or practice, therefore the actual sessions may vary.  The approach used is much different than you will find with other marketing and business consultants.  We take proven marketing and business systems, align this with a collaborative consulting methodology that allows us to work most effectively together by installing a series of steps that when done consistently will produce measurable results.

The Duct Tape Marketing Catalyst

The following 12 sessions make up the core curriculum of the Duct Tape Marketing Catalyst program.

During each training session the consultant will conduct essential introductions and training on the material, assign action steps, facilitate discussion, and provide feedback and guidance in the completion of the steps as well unlimited e-mail support between sessions.

The primary objective of this program is the creation of the research and strategy necessary to easily complete and document a marketing action plan using the Duct Tape Marketing methodology.

  • Session 1 – Discovery/Leverage Your Existing Marketing Assets
  • Session 2 – Strategy – Discover Your Ideal Target Market
  • Session 3 – Strategy – Creating a Unique Core Message
  • Session 4 – The Marketing HourglassTM – The Total Experience
  • Session 5 – Content that Builds Trust and Educates
  • Session 6 – Creating a Total Web Presence
  • Session 7 – Advertising: A plan for guaranteed results
  • Session 8 – Nurturing Your Clients For Increased Loyalty
  • Session 9 – Referrals: The client and partner sales force
  • Session 10 – Public Relations: Building credibility and exposure
  • Session 11 – Lead Conversion: Turning leads to customers
  • Session 12 – Putting it all together and keeping score

Each participant receives an Ultimate Marketing System including workbooks and audio cd’s.

The Essentials Program

The Essentials Program is ideal for small business owners, professional service providers, coaches and consultants that want to take their business to the next level by developing a strategic plan and then implementing the tactics to most effectively carry out the plan.

  • Session 1 – Discovery
  • Session 2 – Leverage Your Existing Marketing Assets
  • Session 3 – Strategy – Discover Your Ideal Target Market
  • Session 4 – Strategy – Develop Your Unique Positioning Strategy
  • Session 5 – Tactic – Create Your Tool Kit to Build Awareness, Credibility and Trust
  • Session 6 – Determine Your Tactical Plan – Advertising, Referrals and Public Relations
  • Session 7 – Develop Your Referral System With Clients and Strategic Partners
  • Session 8 –  Develop Your Lead Conversion Plan
  • Session 9 – Execution and Accountability

The Jumpstart Program

The Jumpstart program is perfect for small business owners, professional service providers, coaches and consultants with a limited marketing budget seeking to jumpstart their sales and marketing.  This program focuses on building the fundamentals for a strong integrated marketing approach – understanding your ideal client(s) and positioning yourself in the marketplace.

  • Session 1 – Discovery
  • Session 2 – Leverage Your Existing Marketing Assets
  • Session 3 – Strategy – Discover Your Ideal Target Market
  • Session 4 – Strategy – Develop a Unique Positioning Strategy
  • Session 5 – Tactic – Create Your Tool Kit to Build Awareness, Credibility and Trust
  • Session 6 – Execution and Accountability

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