Category Archives: Uncategorized

Connect Marketing and Sales to Build a Successful Business

I hear a ton of confusion out there from business owners about the differences between marketing and sales; what comes first, do you need both to build a successful business and so on. I believe that if you spend more … Continue reading

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The Real Issue to Address With Inbound and Outbound Marketing

I believe that in order to have a fully-functioning business development strategy, you need a combination of inbound and outbound strategies.  Companies selling inbound services will try to convince you that outbound marketing tactics don’t work anymore, while the the … Continue reading

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What is the Future of E-Mail?

Like most business people, e-mail is my primary means of everyday communication with my clients and prospects.  It has replaced the telephone as the main tool for communicating. But, what is the future of e-mail marketing? My 19 year old … Continue reading

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How to Use Direct Mail to Successfully Grow Your Business

Direct mail is still a very powerful method to grow your business when implemented correctly.  But, just like every other tactic on the planet, the success of your direct mail campaign(s) is largely determined by the work or the strategy … Continue reading

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How to Improve Your Business With Small Changes

“A journey of a thousand miles begins with one small step” Lao Tzu Sometimes business owners can mistakenly fall into a trap by believing that when business gets challenging, you need to make drastic changes to improve, grow and ‘right … Continue reading

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Again, What is The Purpose of Marketing?

You’re doing all the things your supposed to do to position your company in the marketplace . . . . e-mail marketing, direct response marketing, engaging in social media, publishing your newsletter and on it goes. But, have you ever … Continue reading

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Stop Playing Pin The Tail On The Donkey When It Comes To Marketing

When beginning a new consulting engagement with a client, one of the first areas I explore during the Discovery Meeting, is their current processes.  My goal is to improve upon some of the things they may be doing, but may … Continue reading

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How Do You Build Trust?

I believe the purpose of marketing for business owners should be to build awareness, credibility and trust. Although all three are important, the one that in my opinion is the game-changer and critical to developing a great business is building TRUST. … Continue reading

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Educate Don’t Sell!

Business owners have a choice when communicating their marketing message to their audience.  They can either deliver sales messages using an approach called selling-based marketing in which the business owners delivers messages that focus on selling their company, product or … Continue reading

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