Category Archives: Marketing Tools

Stop Playing Pin The Tail On The Donkey When It Comes To Marketing

When beginning a new consulting engagement with a client, one of the first areas I explore during the Discovery Meeting, is their current processes.  My goal is to improve upon some of the things they may be doing, but may … Continue reading

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Don’t Believe The “Inbound” vs. “Outbound” Propaganda

Recently, an inbound marketing company (of course) displayed the following headline on an e-mail inviting business owners to attend a FREE webinar: Inbound vs. Outbound – Which One Makes The Most Sense For Your Business? Can you guess what an … Continue reading

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Does Social Media Really Make You More Social?

Has Social Media helped you better communicate your value to your target market, or increased your awareness, credibility and trust to the people you would like to engage with or at the very least allowed you to become ‘more social’? … Continue reading

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The Power of Speaking To Elevate Your Business

One of the fastest ways for professional service providers,coaches and consultants to build their businesses is by delivering presentations to their target audience on a topic of their specific expertise. In my capacity as Managing Partner in the Duct Tape Coaching LLC, … Continue reading

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Our Sincere Condolences to Mahogany Conference Tables Everywhere . . .

I was recently introduced to a very cool online meeting tool called join.me.  When I went to the website, I thought I was at the wrong site because I was greeted by the heading; Our Sincere Condolences to Mahogany Conference … Continue reading

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Here’s The Ultimate Question(s) To Ask To Improve Your Business

In my last post, the question was posed, “Do you see the value in surveying your customers?” If you have taken the leap of faith and believe there is value in surveying your customers, I will provide you with a … Continue reading

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Do You See The Value In Surveying Your Customers?

In the book The Ultimate Question, Fred Reichheld introduces a term called the Net Promoter Score (NPS).  NPS is based on the idea that every company can divide their customers into three categories:  promoters, passives, and detractors.  And by asking one simple question … Continue reading

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Give Yourself A Business Checkup To Start The New Year

This is the perfect time of the year to “take the pulse of your business” in order to determine where you need to put more focus to improve your business in 2011. One of the tools I use with my … Continue reading

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