Category Archives: Marketing Strategy

Your Difference Needs To Be Valued & Useful

One of the war cries that business owners hear over and over from marketers is the need to adopt a differentiation strategy as one of the most critical things that they can do in order to have an advantage over … Continue reading

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Reach Out And Touch Someone

In my opinion one of the greatest advertising campaigns of all time was the AT&T Reach Out And Touch Someone campaign launched in 1979.  The purpose of this campaign was to encourage people to make more long distance calls.  Today, … Continue reading

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