First and foremost I want to thank you for making me think, again!!! I have been in business for 10 years and thought that I would never need to market my business. I was wrong! As we all know the business world has changed considerably over the last year and has forced us all to rethink our approach to doing business.
Chris Sexton, Owner
Printing Source, Inc.
Category Archives: Marketing Strategy
I believe that in order to have a fully-functioning business development strategy, you need a combination of inbound and outbound strategies. Companies selling inbound services will try to convince you that outbound marketing tactics don’t work anymore, while the the … Continue reading
A very common problem that coaches, consultants and independent professionals have is how to connect with and convert more of their ideal prospects into paying clients. Continue reading
Direct mail is still a very powerful method to grow your business when implemented correctly. But, just like every other tactic on the planet, the success of your direct mail campaign(s) is largely determined by the work or the strategy … Continue reading
You’re doing all the things your supposed to do to position your company in the marketplace . . . . e-mail marketing, direct response marketing, engaging in social media, publishing your newsletter and on it goes. But, have you ever … Continue reading
I won’t bore you with all the doom and gloom propaganda about how many businesses fail within a one year, two year and five year periods . . . it’s just not productive. And quite frankly, most of those stats … Continue reading
Believe it or not, conventional business theory states that there are only three ways for a business owner to increase revenues and grow their businesses: Get new customers Sell more services or products to their present customer base Encourage their … Continue reading
Recently, an inbound marketing company (of course) displayed the following headline on an e-mail inviting business owners to attend a FREE webinar: Inbound vs. Outbound – Which One Makes The Most Sense For Your Business? Can you guess what an … Continue reading
How is your business perceived in the marketplace? Do you even know? You need to care! If you’re having trouble getting your prospects and customers to understand what makes you valuable, unique and the best choice among your competitors, then … Continue reading
One of the greatest areas for confusion for business owners is understanding that there are actually two types of marketing . . . strategic and tactical, what the difference between these two types of marketing is and what type of … Continue reading