Category Archives: Marketing Strategy

Standing Out in a Cluttered World

I want to share an amazing and a somewhat disturbing statistic with you today.  At first, I didn’t believe what I had read so I dug a bit deeper and confirmed it was true. According to estimates, the average person … Continue reading

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The Real Issue to Address With Inbound and Outbound Marketing

I believe that in order to have a fully-functioning business development strategy, you need a combination of inbound and outbound strategies.  Companies selling inbound services will try to convince you that outbound marketing tactics don’t work anymore, while the the … Continue reading

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Develop a Sales System to Get Better Clients

A very common problem that coaches, consultants and independent professionals have is how to connect with and convert more of their ideal prospects into paying clients. Continue reading

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How to Use Direct Mail to Successfully Grow Your Business

Direct mail is still a very powerful method to grow your business when implemented correctly.  But, just like every other tactic on the planet, the success of your direct mail campaign(s) is largely determined by the work or the strategy … Continue reading

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Again, What is The Purpose of Marketing?

You’re doing all the things your supposed to do to position your company in the marketplace . . . . e-mail marketing, direct response marketing, engaging in social media, publishing your newsletter and on it goes. But, have you ever … Continue reading

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Just The Facts; Only The Facts

I won’t bore you with all the doom and gloom propaganda about how many businesses fail within a one year, two year and five year periods . . .  it’s just not productive.  And quite frankly, most of those stats … Continue reading

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Grow Your Business by Developing a“Hug” Your Customer Mentality

Believe it or not, conventional business theory states that there are only three ways for a business owner to increase revenues and grow their businesses: Get new customers Sell more services or products to their present customer base Encourage their … Continue reading

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Don’t Believe The “Inbound” vs. “Outbound” Propaganda

Recently, an inbound marketing company (of course) displayed the following headline on an e-mail inviting business owners to attend a FREE webinar: Inbound vs. Outbound – Which One Makes The Most Sense For Your Business? Can you guess what an … Continue reading

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Does The Outside World See Your Business Clearly?

How is your business perceived in the marketplace?  Do you even know?  You need to care! If you’re having trouble getting your prospects and customers to understand what makes you valuable, unique and the best choice among your competitors, then … Continue reading

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Understanding Why Strategy Needs To Come Before Tactics

One of the greatest areas for confusion for business owners is understanding that there are actually two types of marketing . . .  strategic and tactical, what the difference between these two types of marketing is and what type of … Continue reading

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