Author Archives: Joe Costantino

Standing Out in a Cluttered World

I want to share an amazing and a somewhat disturbing statistic with you today.  At first, I didn’t believe what I had read so I dug a bit deeper and confirmed it was true. According to estimates, the average person … Continue reading

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Connect Marketing and Sales to Build a Successful Business

I hear a ton of confusion out there from business owners about the differences between marketing and sales; what comes first, do you need both to build a successful business and so on. I believe that if you spend more … Continue reading

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The Real Issue to Address With Inbound and Outbound Marketing

I believe that in order to have a fully-functioning business development strategy, you need a combination of inbound and outbound strategies.  Companies selling inbound services will try to convince you that outbound marketing tactics don’t work anymore, while the the … Continue reading

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Develop a Sales System to Get Better Clients

A very common problem that coaches, consultants and independent professionals have is how to connect with and convert more of their ideal prospects into paying clients. Continue reading

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Think differently to achieve success in 2012!

This year I am going to write quite a bit about the importance of thinking differently.  I will write about the amazing success you will achieve once you begin thinking about your life and your business in a different way. … Continue reading

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What is the Future of E-Mail?

Like most business people, e-mail is my primary means of everyday communication with my clients and prospects.  It has replaced the telephone as the main tool for communicating. But, what is the future of e-mail marketing? My 19 year old … Continue reading

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How to Use Direct Mail to Successfully Grow Your Business

Direct mail is still a very powerful method to grow your business when implemented correctly.  But, just like every other tactic on the planet, the success of your direct mail campaign(s) is largely determined by the work or the strategy … Continue reading

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The Best Referral Strategy is Getting Results For Your Clients

The best way for coaches, consultants, trainers and professional service providers to build their practices and fully develop their businesses is by getting the people that they are working with or have worked with to refer them to other people … Continue reading

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How to Improve Your Business With Small Changes

“A journey of a thousand miles begins with one small step” Lao Tzu Sometimes business owners can mistakenly fall into a trap by believing that when business gets challenging, you need to make drastic changes to improve, grow and ‘right … Continue reading

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Again, What is The Purpose of Marketing?

You’re doing all the things your supposed to do to position your company in the marketplace . . . . e-mail marketing, direct response marketing, engaging in social media, publishing your newsletter and on it goes. But, have you ever … Continue reading

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