A coach is someone whose specific job it is to make you perform to the very best of your ability. A coach can’t take your place on the field but he certainly can teach you what you need to do when you’re out there. A great coach has strength, administered with a gentle touch when necessary, toughness when necessary, and the common sense and sensitivity to know the difference.
Joy Johnson, President
The Inner Office, Inc.
Author Archives: Joe Costantino
I hear a ton of confusion out there from business owners about the differences between marketing and sales; what comes first, do you need both to build a successful business and so on. I believe that if you spend more … Continue reading
I believe that in order to have a fully-functioning business development strategy, you need a combination of inbound and outbound strategies. Companies selling inbound services will try to convince you that outbound marketing tactics don’t work anymore, while the the … Continue reading
A very common problem that coaches, consultants and independent professionals have is how to connect with and convert more of their ideal prospects into paying clients. Continue reading
This year I am going to write quite a bit about the importance of thinking differently. I will write about the amazing success you will achieve once you begin thinking about your life and your business in a different way. … Continue reading
Like most business people, e-mail is my primary means of everyday communication with my clients and prospects. It has replaced the telephone as the main tool for communicating. But, what is the future of e-mail marketing? My 19 year old … Continue reading
Direct mail is still a very powerful method to grow your business when implemented correctly. But, just like every other tactic on the planet, the success of your direct mail campaign(s) is largely determined by the work or the strategy … Continue reading
The best way for coaches, consultants, trainers and professional service providers to build their practices and fully develop their businesses is by getting the people that they are working with or have worked with to refer them to other people … Continue reading
“A journey of a thousand miles begins with one small step” Lao Tzu Sometimes business owners can mistakenly fall into a trap by believing that when business gets challenging, you need to make drastic changes to improve, grow and ‘right … Continue reading