This year I am going to write quite a bit about the importance of thinking differently. I will write about the amazing success you will achieve once you begin thinking about your life and your business in a different way.
I recently went to see the film Moneyball which is based on the book of the same name by Michael Lewis that provides an account of the Oakland Athletics baseball team’s 2002 season and their general manager Billy Beane’s attempts to assemble a competitive team.
In the film, Beane played by Brad Pitt, opens the movie by suggesting to a room of Oakland scouts that, given the team’s unfavorable financial situation, that the organization needs to “think differently” in their approach toward scouting and analyzing players if they were going to have a chance to compete with the other teams in the division; those with much higher payrolls. By thinking differently about his approach to building his team, Beane was able to outmaneuver his opponents to a championship season.
I was again reminded of this phrase and its meaning at the passing of Steve Jobs. Jobs was the poster boy for thinking differently. Jobs brought a different thinking to Apple and because of this the tools he introduced to in the marketplace have improved millions of lives around the world.
My favorite quote by Jobs was delivered at the 2005 commencement speech at Stanford University. Here it is . . .
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of other people’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition . . . they somehow already know what you truly want to become.”
I believe one of the greatest ways coaches, consultants and independent professionals can achieve amazing results for their businesses and their lives is by making a commitment in 2012 to think differently and have the courage to follow their hearts and intuition about how they approach their lives and operate their practice.
Unfortunately, most coaches and consultants aren’t achieving the kind of success they envisioned when they first went into business for four main reasons:
- They aren’t able to effectively position and communicate what makes them different from their competitors so they end up in a sea of sameness.
- They spend too much time and effort attracting the wrong prospects.
- They don’t have efficient systems in place to build their practices.
- They don’t leverage their most important asset…their present client base.
The key to building a successful practice is to attract and engage with more ideal prospects; turn more of these prospects into paying clients; retain these clients longer so that you can provide them with additional services or products; then set up a referral process so these clients bring you to more people just like them.
If you want to experience something different than you’ve ever experienced, then you’ll have to do something different than you’ve ever done. In a nutshell, to grow and thrive in this environment, you need to change your thinking and use a different approach…a more long-term systematic method to engage with your ideal prospects and clients.
If you want to achieve different results, then now is the perfect time to start thinking and acting differently.
Think differently and achieve amazing results,