What is the Future of E-Mail?

Like most business people, e-mail is my primary means of everyday communication with my clients and prospects.  It has replaced the telephone as the main tool for communicating.

But, what is the future of e-mail marketing?

My 19 year old son, doesn’t believe e-mail is long for this world.  He has an e-mail account, but rarely uses it.  Texting is the new contact system in my son’s world.

AWeber Communications recently published an article titled, What do Teens Really Think of E-Mail?

AWeber offered a scholarship to a high school student or an undergraduate student who best described in essay format what they think the future of e-mail marketing was along with some of the other communication technologies that are out there at the present time.

Here’s what they asked specifically:  “E-mail is the primary means of communications for over on billion people around the world.   However, it has been suggested that younger generations my eschew e-mail in favor of other messaging technologies.  Do you agree with that suggestion?”

They received 167 responses and here’s what they said:

  • 44% believe e-mail will live on
  • 15% think e-mail is dead or dying
  • 41% are unsure of e-mails future
  • 21% believe they will use e-mail more in the future
  • 14% compare e-mail to postal; and feel postal is dead

So, what are my thoughts on this?

First, I believe the sample size is too small to draw any definitive conclusions.

My eyes tell me that most young people – - – my kids and their  friends do not use e-mail on a frequent basis.  But, I do believe that until a better technology comes on the scene, e-mail will live on as the primary means of communication for business people.  With the advent of smart phones, e-mail is more convenient and accessible than ever before.

But, like all technologies, e-mail needs to be managed by the business owner so that the tool doesn’t become a monster.  We are very accessible.  In the pre-e-mail days, when the phone was the primary method for communication, if you returned a phone message as some point during the day it was received or the next day, you were considered responsive.  If you do that in today’s world with e-mail, you may be thought of as not being responsive enough.

I have a standing policy that all phone calls and e-mails will be returned within a 24-hour time frame.  (exclusive of spam)

This policy allows me to control the technology and be responsive at the same time.

Now, go take action and get results.


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