What is the Future of E-Mail?

Like most business people, e-mail is my primary means of everyday communication with my clients and prospects.  It has replaced the telephone as the main tool for communicating.

But, what is the future of e-mail marketing?

My 19 year old son, doesn’t believe e-mail is long for this world.  He has an e-mail account, but rarely uses it.  Texting is the new contact system in my son’s world.

AWeber Communications recently published an article titled, What do Teens Really Think of E-Mail?

AWeber offered a scholarship to a high school student or an undergraduate student who best described in essay format what they think the future of e-mail marketing was along with some of the other communication technologies that are out there at the present time.

Here’s what they asked specifically:  “E-mail is the primary means of communications for over on billion people around the world.   However, it has been suggested that younger generations my eschew e-mail in favor of other messaging technologies.  Do you agree with that suggestion?”

They received 167 responses and here’s what they said:

  • 44% believe e-mail will live on
  • 15% think e-mail is dead or dying
  • 41% are unsure of e-mails future
  • 21% believe they will use e-mail more in the future
  • 14% compare e-mail to postal; and feel postal is dead

So, what are my thoughts on this?

First, I believe the sample size is too small to draw any definitive conclusions.

My eyes tell me that most young people – - – my kids and their  friends do not use e-mail on a frequent basis.  But, I do believe that until a better technology comes on the scene, e-mail will live on as the primary means of communication for business people.  With the advent of smart phones, e-mail is more convenient and accessible than ever before.

But, like all technologies, e-mail needs to be managed by the business owner so that the tool doesn’t become a monster.  We are very accessible.  In the pre-e-mail days, when the phone was the primary method for communication, if you returned a phone message as some point during the day it was received or the next day, you were considered responsive.  If you do that in today’s world with e-mail, you may be thought of as not being responsive enough.

I have a standing policy that all phone calls and e-mails will be returned within a 24-hour time frame.  (exclusive of spam)

This policy allows me to control the technology and be responsive at the same time.

Now, go take action and get results.

Joe

This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply