Live By The Golden Rule

In my last post, I wrote about the importance for business owners, consultants and coaches to build trust as a way to powerfully position and then grow their businesses.  I listed the 13 behaviors that build trust outlined by Stephen Covey M.R. in his book, The Speed of Trust.

I ended the post asking the question, “Are you practicing all 13 behaviors listed or are you at least working on #7,  getting better?”

Here’s the good news . . . if you’re not very good at these behaviors, you can change your behavior to dramatically increase how you are trusted if you make the commitment to take action. Trust isn’t something you are born with like eye color or it isn’t an either or proposition.  Once you determine that you want to begin this process, then you can take action today to start the process.

For the most part, the difference between those who change their behavior and those that don’t is a compelling sense of purpose. If for example, you believe that you don’t demonstrate respect to others as well or as consistently as you should, then start today to genuinely begin caring for others and begin treating everyone with respect, especially those who can’t do anything for you.  This may sound a bit odd, but I believe you can tell a great deal about a person’s character by watching their behavior in food establishments.  The manner in which a person treats and reacts to the wait staff speaks volumes about their respect for people as a whole.  I have been with people and witnessed first hand rude behavior directed toward wait staff for no other reason than they believe the wait staff are in some way “not as important” and don’t deserve respect.

One of the rules that was enforced and reinforced in me at a a very early age was the Golden Rule. The simplicity of treating others as you will like to be treated is what makes this rule so beautiful.  Everybody wins when the Golden Rule is practiced.  The person I treat well is happy, and I’m happier as well.

It’s true: the rule of treating others as you would want to be treated in their place will ultimately lead to your own happiness.

Let’s say that you apply the Golden Rule in all of your interactions with other people, and you help your neighbors, you treat your family with kindness, you go the extra mile for your co-workers, you help a stranger in need.

Now, those actions will undoubtedly be good for the people you help and are kind to … but you’ll also notice a strange thing. People will treat you better too, certainly. Beyond that, though, you will find a growing satisfaction in yourself, a belief in yourself, a knowledge that you are a good person and a trust in yourself.

Those are not small dividends. They are huge. And for that reason — not even considering that our world will be a better place if more people live by this rule — I recommend you make the Golden Rule a focus of your actions, and try to live by it to the extent that you can.

Here’s an added bonus . . .  watch the improvement in your professional interactions as well as you make this behavior a habit.

To your success,


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