Monthly Archives: March 2011

Live By The Golden Rule

In my last post, I wrote about the importance for business owners, consultants and coaches to build trust as a way to powerfully position and then grow their businesses.  I listed the 13 behaviors that build trust outlined by Stephen … Continue reading

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How Do You Build Trust?

I believe the purpose of marketing for business owners should be to build awareness, credibility and trust. Although all three are important, the one that in my opinion is the game-changer and critical to developing a great business is building TRUST. … Continue reading

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Educate Don’t Sell!

Business owners have a choice when communicating their marketing message to their audience.  They can either deliver sales messages using an approach called selling-based marketing in which the business owners delivers messages that focus on selling their company, product or … Continue reading

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Does The Outside World See Your Business Clearly?

How is your business perceived in the marketplace?  Do you even know?  You need to care! If you’re having trouble getting your prospects and customers to understand what makes you valuable, unique and the best choice among your competitors, then … Continue reading

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Understanding Why Strategy Needs To Come Before Tactics

One of the greatest areas for confusion for business owners is understanding that there are actually two types of marketing . . .  strategic and tactical, what the difference between these two types of marketing is and what type of … Continue reading

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Your Difference Needs To Be Valued & Useful

One of the war cries that business owners hear over and over from marketers is the need to adopt a differentiation strategy as one of the most critical things that they can do in order to have an advantage over … Continue reading

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