Thank you for sharing your knowledge and expertise on small business marketing with the New England Chapter of the National Association of Professional Organizers. Your presentation was enjoyed and valued by all those present, because you made it interesting and interactive. It was obvious that you took the extra effort to find out about our profession and custom tailor your presentation to our specific marketing needs.
Janine Cavanaugh, NAPO-NE Assistant Programing Chair Person
Monthly Archives: March 2011
In my last post, I wrote about the importance for business owners, consultants and coaches to build trust as a way to powerfully position and then grow their businesses. I listed the 13 behaviors that build trust outlined by Stephen … Continue reading
I believe the purpose of marketing for business owners should be to build awareness, credibility and trust. Although all three are important, the one that in my opinion is the game-changer and critical to developing a great business is building TRUST. … Continue reading
Business owners have a choice when communicating their marketing message to their audience. They can either deliver sales messages using an approach called selling-based marketing in which the business owners delivers messages that focus on selling their company, product or … Continue reading
How is your business perceived in the marketplace? Do you even know? You need to care! If you’re having trouble getting your prospects and customers to understand what makes you valuable, unique and the best choice among your competitors, then … Continue reading
One of the greatest areas for confusion for business owners is understanding that there are actually two types of marketing . . . strategic and tactical, what the difference between these two types of marketing is and what type of … Continue reading