First and foremost I want to thank you for making me think, again!!! I have been in business for 10 years and thought that I would never need to market my business. I was wrong! As we all know the business world has changed considerably over the last year and has forced us all to rethink our approach to doing business.
Chris Sexton, Owner
Printing Source, Inc.
Monthly Archives: February 2011
It’s not only about providing great customer service, now, in order to differentiate yourself from other businesses that do what you do, business owners need to make sure their customers have a great “experience” all the way through the process. … Continue reading
I was recently introduced to a very cool online meeting tool called join.me. When I went to the website, I thought I was at the wrong site because I was greeted by the heading; Our Sincere Condolences to Mahogany Conference … Continue reading
You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. – - Jim Rohn In an earlier post, I suggested that in my experience there are universal success factors that … Continue reading
In my last post, the question was posed, “Do you see the value in surveying your customers?” If you have taken the leap of faith and believe there is value in surveying your customers, I will provide you with a … Continue reading
In the book The Ultimate Question, Fred Reichheld introduces a term called the Net Promoter Score (NPS). NPS is based on the idea that every company can divide their customers into three categories: promoters, passives, and detractors. And by asking one simple question … Continue reading
I just returned from an extraordinary training experience in Guatemala, helping the senior management team from Grupo Entero learn and then apply the principles and systems of Duct Tape Marketing. The experience was extraordinary for many reasons, but the one … Continue reading