This is the perfect time of the year to “take the pulse of your business” in order to determine where you need to put more focus to improve your business in 2011.
One of the tools I use with my clients when I first start working with them is called a Business Breakthrough Checkup. This tool helps me determine specific areas where I should focus my initial efforts in helping them build and grow their businesses.
Below you will see the exact tool I use with my clients. You can use my Business Breakthrough Checkup to see where your business stands right now and where improvement is needed. I have identified what I believe are the 10 most critical areas you need to be pay attention to in order to grow your business.
After completing the checkup, if you find areas that you scored as a 7 or higher, you should concentrate on improving these parts of your business in 2011.
I hope this helps you develop a laser-beam focus to improving your business in 2011.
To your business success,
Business Breakthrough Checkup™
I would be more effective at marketing my services or products in my business if I only I was better at: (Rate each on a scale of 1 (low need) to 10 (critical need)
Having a clear picture of what I want to achieve in my business __________
Recognizing what my business will look like in 5 years _______
Recognizing who my target or Preferred Client is _________
Understanding what my target audience values from my type of business ______
Developing a Core Marketing Message
Differentiating my company from the competition _________
Knowing where to spend my marketing dollars for the best results ________
Generating more leads _________
Writing ads that get my prospects to take action _______
Turning more prospects into customers __________
Generating more referrals _________
Building earned media attention _________
Educational-based Marketing to Build Credibility and Trust
Developing marketing materials that educate my clients and prospects ________
Developing a website that generates business for my company _______
Learning how to utilize the internet and technology to build my business ______