Besides being paid for their working knowledge and expertise, business coaches and consultants alike are rewarded for their objective guidance. But who would provide the expert advice for the consultant herself? Another consultant or coach, the answer is. Joe Costantino is my invaluable business and marketing master. Although an ocean, literally, and 6-hour time zone difference divides us, he grants me the much needed “helicopter view” on a regular basis. I’m truly grateful for this and his friendship as well.
Monthly Archives: January 2011
At the crack of dawn on Monday morning I will board a flight to Guatemala to lead a week- long training program teaching 25 Guatemalan business owners how to install the Duct Tape Marketing system into their businesses. As an … Continue reading
In my opinion one of the greatest advertising campaigns of all time was the AT&T Reach Out And Touch Someone campaign launched in 1979. The purpose of this campaign was to encourage people to make more long distance calls. Today, … Continue reading
It doesn’t matter whether you’re a business owners; a mother; a sister; or a brother, we are all time-starved it seems, constantly fighting the daily clock trying to accomplish all the “stuff” we need to accomplish on a day to … Continue reading
This is the perfect time of the year to “take the pulse of your business” in order to determine where you need to put more focus to improve your business in 2011. One of the tools I use with my … Continue reading